THE/MARKETING/WORKS LAUNCHES NEW MEDIA COMPANY
By Adnews Staff
The media division of Ottawa-based The/Marketing/Works Inc. has been broken off into a separate company. The seven-year old division, which will now be known as Vector Media, specializes in media advertising strategies for clients in high-tech and business-to-business industries. Vector will be lead by Veronica Engelberts as managing partner and media director. Engelberts, one of the founders of The/Marketing/Works, said Vector is a natural evolution of the parent company's media services. Vector counts Mitel Corporation, Cognos and DY 4 Systems among its clients. Annual media billings for the new company are estimated at more than $7 million.
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