HARVEY'S INTRODUCES ULTIMATE BACK-TO-SCHOOL PROMOTION
By Adnews Staff
Harvey's, based in Mississauga, Ontario, is introducing a new back-to-school offer: a Crayola marker set with the purchase of any Kids Combo and a "I'm an Original" Ultimate Room contest that will give five grand prize winners a room of high-tech tools. The back-to-school offer and contest are running at participating restaurants across Canada. The contest invites kids to draw their ultimate summer adventure on their Kids Combo trayliner for a chance to win one of five $2,200 Harvey's Ultimate Room's, including a Zenith Game TV and DVD player, an MP3 player, a computer, a CD player and a Crayola director's chair. In-restaurant promotional materials, including window signs and menu runners from Parachute of Toronto, are supporting the back-to-school offer and contest. The burger chain has also teamed up with various media partners for additional promotional give-aways. Public relations for Harvey's are handled by Strategic Objectives of Toronto.