DUPONT DECORATING VIRTUAL WORLD
By Adnews Staff
Mississuaga, Ontario-based DuPont Canada, Toronto home builder Remington Homes and Canadian House and Home magazine have teamed together in an online creative marketing partnership. Living.dupont.ca offers home decorators and renovators a 360-degree virtual tour of a recently renovated Remington home one room at a time. The site will unveil a new room every eight weeks starting with the living room. In addition to the virtual tour, the site also offers contests, e-coupons, a bulletin board called "Let's Talk" and "notify me" email. According to Remington Homes, the alliance between the three partners is the result of increasing interest in home design and renovation from the general public. Living.dupont.ca is being promoted with a print advertising campaign and POP kits from Jade Communications Inc. of Richmond Hill, Ontario. Creative and art direction for the Web site were also done by Jade. Public and media relations for the launch of the site is being handled by GCI Group of Toronto.