FASHION MAGAZINE RELAUNCHES WITH SEPTEMBER ISSUE
By Adnews Staff
The relaunch of Toronto Life Fashion magazine with its September issue will be supported with ongoing promotion and advertising activities leading up to the magazine's holiday issue. The publication, which has also altered its name to FASHION Magazine, hosted a series of events in Toronto, Montreal and Vancouver last week to unveil the re-design. Published eight times a year, FASHION has three editions: national, Toronto and Vancouver. The re-designed magazine features expanded fashion and beauty sections and includes the addition of city desk and focus sections. The re-launch is currently being supported through a radio promotion with Toronto radio station Mix 99.9, through wild postings in Toronto's downtown core, through print ads in the Vancouver issue of the National Post and with television advertising on TV Guide channels in the Vancouver and Toronto markets. Additional promotion and advertising, handled in-house, is scheduled to run over the next few months. FASHION, published by Key Media of Toronto, has a circulation of 160,503. Public relations for the magazine's re-launch are being handled by Budman & Associates of Toronto.