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LEO BURNETT GAINS ADDITIONAL P&G BUSINESS

The Toronto office of Leo Burnett has extended its relationship with consumer goods company Procter & Gamble, based in Cincinnati, Ohio. A year after winning the North American advertising account for Cheer laundry detergent, the agency has been appointed to handle the North American advertising for P&G's Gain laundry detergent. Molly Humbert, spokesperson for P&G fabric care, would not confirm the value of the new business. Previously advertising for Gain was handled by Leo Burnett's Chicago office.

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