ALBERTO-CULVER AWARDS CAMPBELL MITHUN CANADIAN BUSINESS
By Adnews Staff
Alberto-Culver Co. of Melrose Park, Illinois has consolidated the Canadian and U.S. portions of its advertising account for its St. Ives hair and bodycare line with Campbell Mithun of Minneapolis, Minnesota. The agency had been handling the U.S. portion of the account for the past two years. According to a report in AdAge, Alberto-Culver has also selected Euro RSCG Tatham of Chicago to handle its VO5 line. The report said the VO5 win could add an additional $10 million to the Chicago agency, which currently handles the bulk of Alberto-Culver's products in the U.S. market.
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