CAMBRIDGE GROUP JOINING THE FITNESS INSTITUTE
By Adnews Staff
The H.J. Heinz Company of Pittsburgh, Pennsylvania has sold its chain of health and fitness clubs operating under the Fitness Institute banner to The Cambridge Group of Toronto. Financial details were not disclosed. The Cambridge Group, which acquired The Fitness Institute's three locations in Toronto, Mississauga and Willowdale, also owns The Cambridge Club and The Adelaide Club, both in Toronto, and the Montreal Athletic Association. H.J. Heniz has in the past year also sold its Weight Watchers International business as part of its strategy to focus on its international core food groups. Public relations for The Fitness Institute are handled by Nelson Hudes of Hudes Communications International, based in Thornhill, Ontario.