ORGANIC ANSWERS BELL ACTIMEDIA CALL
By Adnews Staff
Internet services firm Organic Inc. has won its second major Canadian client. Bell ActiMedia has hired the Toronto shop to build its latest online business. Bell ActiMedia is a subsidiary of Bell Canada that is responsible for directory publishing, e-commerce solutions for small and mid-sized business as well as Bell's Internet portal strategy. Organic will provide a range of Internet services to its new client including strategic consulting, site development, customer service and fulfillment services to support the new as-yet-unnamed business. Bell ActiMedia expects to launch this new entity this fall. The win is the second major account for Organic's Toronto office, following the Bank of Montreal's hiring of the firm in May to create a new online service for its customers. The Toronto office, which opened its doors in January, is the first Canadian presence for San Francisco-based Organic. Public relations for Organic are handled by Environics Communications of Toronto.