BELAIRDIRECT CHARGES IT WITH PLATINUM PLUS MASTERCARD
By Adnews Staff
Montreal-based insurance provider BELAIRdirect and independent credit card lender MBNA Canada have struck a new agreement. BELAIRdirect will offer exclusively to its clients a Platinum Plus belairdirect.com Mastercard. BELAIRdirect offers automobile, home, life and travel insurance to customers in the Ontario and Quebec markets. Argyle Rowland Worldwide of Toronto is handling the promotion of the new card in the Ontario market, while BDDS Shandwick of Montreal is handling the launch in the Quebec market. Direct marketing materials, created by MBNA Canada, are also being used.
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