ENORTHERN SUPPORTS CANADIAN MEN'S ROWING TEAM
By Adnews Staff
ENorthern.com, a financial services Web site run by Toronto-based Digital Gem Corporation, is putting its support behind the Canadian National Men's Lightweight Rowing Team bound for Sydney, Australia. ENorthern's support will include a contest for a trip for two to Sydney. Visitors to the eNorthern site can read a daily diary written by one of the athletes, email their support to the team, follow links to affiliated Web sites such as the Canadian Rowing Association, peruse an agenda of rowing events and enter the online contest. The contest winner and a guest will be escorted to Sydney by a member of the 1996 Canadian Women's Eight Rowing Team and eNorthern marketing manager Maria Maunder. ENorthern will also donate $25 to amateur rowing in Canada on behalf of each new customer until September 30. Public and media relations for eNorthern's support of the Lightweight Rowing Team are being handled by Cohn & Wolfe of Toronto. Print advertising, including island ads on the stock pages of national newspapers, is also promoting eNorthern.com's support of the team. These ads were done by Gregory Communications of Toronto.