PARADIGM TAPS STRATEGIC MARKETING FIRM
By Adnews Staff
Toronto-based Paradigm Advanced Technologies Inc. has hired strategic marketing consulting firm The Next Market of Detroit, Michigan. Paradigm's PowerLOC wireless-position location division will use the agency to identify opportunities in the automotive, aerospace and consumer markets and to develop marketing and distribution strategies. According to Paradigm's president and CEO, Eduardo Guendelman, The Next Market "will identify new markets for our L-Commerce technologies and introduce us to manufacturers, OEMs and other organizations servicing the automotive after-market industry." The Next Market works with businesses that are launching new products, brands and technologies and that are looking to develop new markets and expand their product offerings. Public relations for Paradigm are handled by Sacke & Associates of Toronto.