AU COTON ADDS E-COMMERCE TO WEB SITE
By Adnews Staff
The Au Coton Group of Montreal is upgrading its Web site at <http://www.aucoton.com> in an effort to begin selling its line of women's clothing online. Previously the retailer's Web site featured information on the company's history and philosophy, its clothing collections, in-store sale promotions and a map of store locations. Within three months the company will begin selling clothing, previously available in its own boutiques and in Sears stores, to online shoppers. The retailer is using an e-commerce solution developed by Montreal-based Planet411.com. Plantet411.com will supply Au Coton with an e-business platform that includes the creation of an electronic catalogue and online store, site hosting, software that co-ordinates financial transactions and a predictive model to analyze the market. In return, Planet411.com will receive a percentage of the sales from the site. The Au Coton Group operates 110 locations across Canada.