FORZANI GROUP AND MVP.COM TEAM UP IN MVP.CA
By Adnews Staff
Calgary-based sports retailer The Forzani Group Ltd. and sporting goods etailer MVP.com are teaming up to launch MVP.ca. Forzani will own 70% of the new e-commerce venture with the remaining 30% being held by MVP.com. U.S.-based MVP.com was launched in January of this year, fronted by hockey's Wayne Gretzky and basketball's Michael Jordan. Forzani will promote MVP.ca through its stores across Canada and through its existing advertising, supplier relations and in-store e-commerce facilities. MVP.com will provide the hardware and software for the new site. John Forzani, chairman and CEO of The Forzani Group, said MVP.ca is expected to launch in late October. The Forzani Group operates under four banners: Sport Chek, Forzani's, Sports Experts and Coast Mountain Sports. Its franchised locations operate under the Sports Experts, Intersport, RnR and Econosports banners.