PRISZM BRANDZ DEBUTS
By Adnews Staff
The unnamed company that was created last year when Scott's Restaurants Inc. of Markham, Ontario and Tricon Global Restaurants Inc. of Louisville, Kentucky combined their Canadian restaurant operations is nameless no more. Priszm brandz inc. is the name given to the company that combines all Canadian Pizza Hut, KFC and Taco Bell restaurants owned by Scott's and Tricon into the one organization, of which John Bitove Jr. will be chairman. Currently Bitove holds the same title within Scott's Restaurants. The name and logo was unveiled yesterday at an event attended by priszm restaurant managers and employees. Over 3,000 entries were submitted in a company-wide contest to invent a name. Priszm's logo, which combines the colors of the three brands, was designed by Q30 of Toronto. Media relations for the launch event were handled by Advance Planning and Communications of Toronto.