PENNZOIL NAMES Y&R INTERNATIONAL AGENCY
By Adnews Staff
The Pennzoil-Quaker State International Corp., based in Houston, Texas, has named Y&R Advertising its international agency-of-record, according to a report in the New York Times. Previously the account was handled by several local agencies. As international AOR, Y&R will be responsible for television, radio and print campaigns in markets outside the United States. The appointment concludes a five-month informal review that also involved talks with Leo Burnett and Saatchi and Saatchi. Media will be handled by Y&R's The Media Edge in New York. Advertising for Pennzoil-Quaker State in the U.S. is created by GSD&M of Austin, Texas.
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