BCB SIGNS OUTSOURCING AGREEMENT WITH SHARPE BLACKMORE
By Adnews Staff
BCB Voice Systems of Markham, Ontario has signed a global marketing outsourcing agreement with Sharpe Blackmore Saffer Euro RSCG of Toronto. Sharpe Blackmore, which provides digital production, marketing, advertising, database, e-commerce and corporate communications services, will essentially act as BCB's marketing department, said Peter Vanderlee, corporate development and communications expert. Sharpe Blackmore will also be responsible for Web site and digital marketing strategies on a worldwide basis as well as advertising. Terry Graham, chairman and CEO of BCB, said the agreement will also help speed global market awareness of BCB and its technology. Previously marketing was handled in-house.
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