HOLIDAY INN ON THE RUN
By Adnews Staff
Holiday Inn, based in Mississauga, Ontario, has expanded its summer travel program. In addition to offering a "kids eat free, stay free and play free" program, the hotel chain has partnered with DreamWorks Pictures to provide guests with children who stay at a Holiday Inn in Canada with a plush toy based on the motion picture Chicken Run. Guests will now also earn Air Miles reward miles for every five dollars spent on room service, restaurant food and beverages, laundry, in-room movies and telephone calls charged to the room. The Summer 2000 Travel program is being promoted on radio stations across Canada and with in-hotel promotional materials. Advertising for Holiday Inn is done by the Saren Group of Mississauga, Ontario. Media is handled by Media Experts of Toronto. Public relations are handled by Cohn & Wolfe of Toronto.