LEO LAUNCHES SPECIALTY GROUP
By Adnews Staff
Leo Burnett USA, based in Chicago, has launched a new consumer health specialty division called LeoHealth. The division, with billings of US$150 million, will serve both new and existing healthcare clients. The introduction of the new division is designed to strengthen Leo's consumer healthcare advertising services. Counted among the client roster of LeoHealth is Pharmacia/Pfizer, Eli Lilly, Aventis and Procter & Gamble. The new group has 45 employees working in the areas of client services, creative and planning.
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