GCI SIGNS UP FOR PROLESSONS.COM
By Adnews Staff
Public relations firm GCI Group of Toronto has been awarded the prolessons.com account. Toronto-based prolessons.com selected GCI in a competitive search that included two additional unnamed agencies. GCI's responsibilities include managing the launch of prolessons.com as well as its national communications campaign. Prolessons.com is a business-to-business promotions enabler that provides its clients with celebrity-based promotions. The company develops video shorts featuring celebrities which businesses can use as a gift-with-purchase offer as part of their consumer marketing campaigns. GCI is the first public relations agency to work with prolessons.com on its communications needs.
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