B-J TOYS PROMOTING TUTTI FRUTTI MODELING DOUGH
By Adnews Staff
Montreal-based toy manufacturer B-J Toys Inc. will launch a brand awareness advertising campaign promoting its Tutti Frutti modeling dough this fall. The national bilingual television campaign is scheduled to run mid-October to early December. Tutti Frutti is available at major and specialty retailers including Wal-Mart, Toys R Us, Zellers, Masterminds, Scholars Choice, Tiggy Winkles and The Bay. The modeling dough is made from 27 edible ingredients such as flour, salt and water and is scented with essential oils. Advertising for B-J Toys is done by Gestion 165 Millimetres of Montreal. Public relations is handled by The Agency of Mississauga, Ontario.
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