DCC FILLING CORPORATE ADVERTISING FOR WYETH-AYERST
By Adnews Staff
Pharmaceutical company Wyeth-Ayerst Canada Inc., based in Markham, Ontario, has chosen DCC Communications of Toronto to handle its corporate advertising account. DCC was awarded the business based on a referral and will be responsible for positioning the company and developing national bilingual campaigns. "We were looking for an advertising agency to help us create a unified corporate identity that will be relevant across a broad range of audiences," Richard Brown, director of marketing, Wyeth-Ayerst said. The agency has already begun working on its first project for Wyeth-Ayerst, a print campaign that will work to "put a face on the corporation."
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