BIWAY PUTS FOCUS ON IN-STORE CONTEST
By Adnews Staff
Toronto-based BiWay has recently launched a three-week in-store scratch and win contest featuring a Ford Focus as the grand prize. Running until June 30, customers in the Greater Toronto and surrounding Golden Horseshoe areas will receive a scratch and win cards with their purchases. In addition to the car, discounts on future purchases are also on the prize list. The contest is being supported with a series of radio ads, print advertising in newspapers and in-store materials from Cormark Communications of London, Ontario.
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