MACKINNON CALDERWOOD LAUNCHES THE BRAND CHAMPION
By Adnews Staff
Marketing communications agency MacKinnon Calderwood Advertising, based in Streetsville, Ontario, has produced the first issue of the agency's new newsletter called The Brand Champion. The quarterly newsletter, produced by the staff of the agency, covers topics such as agency news, client profiles and new trends. Each issue will also contain a profile on work done for MacKinnon Calderwood's clients. The first issue includes stories on a technique called Observational Research, which involves filming consumers at the point a buying decision is made, and a profile about the agency's first client, the A&E Network. In addition, new account wins and a list of industry events will be included. Mackinnon Calderwood will distribute The Brand Champion to exisiting clients, media and marketing partners. Agency-of-record titles held by MacKinnon Calderwood include Choice Hotels Canada, Go RVing Canada, RV Dealers Assocation of Ontario and British Columbia, and LG Electronics.