ACTIVE ASSETS TAPS TRIO OF DDB AGENCIES
By Adnews Staff
Active Assets & Associates Inc. of Miami, Florida has chosen three agencies within The DDB Worldwide Communications Group as its advertising and public relations agencies-of-record. Active Assets, which matches companies looking to sell surplus industrial equipment in North America with buyers in Latin America, spoke with a number of agencies before choosing Palmer Jarvis DDB of Vancouver, DDB Seattle and Gilbert DDB in Mexico City to handle its marketing services. Active Assets wants to grow its new ActiveAssets.com brand by attracting additional buyers and sellers through an integrated campaign. The site's launch is scheduled for late June and will be supported with print advertising, direct mail, online promotion, public relations and events, targeting primarily the Latin America market. DDB Seattle and PJ DDB of Vancouver are expected to handled public relations for the U.S. and Canadian markets respectively, while Gilbert DDB in Mexico City will handle Active Assets' advertising and direct marketing activities.