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ONTARIO GOVERNMENT PICKS AGENCY SHORTLISTS

The Ontario Advertising Review Board has compiled a shortlist of 18 finalists in the Government of Ontario pool advertising agency competition. The winning agencies will be responsible for providing advertising and communication services on a pool basis to government ministries and agencies. Competing for the three year contract are Anderson, BBDO Canada, Bensimon Byrne D'Arcy, Bowen & Binstock, Communiqué, Cormark MacPhee Marketing, Cundari Integrated Advertising, DraftWorldwide, Fuel Advertising, Gee, Jeffery & Partners, Harrod & Mirlin/FCB, Manifest Communications, Marshall Fenn Communications, Montana Steele Advertising, Padulo Integrated, Ranscombe & Co., Vickers & Benson and Wolf/TC&P. Presentations are scheduled for June 7 through 9. A decision is expected by the end of June. While nine agencies previously handled the business, the Review Board expects a greater number will be chosen for the new contract.

In other competition news, the Advertising Review Board has shortlisted five agencies for the Government of Ontario regulatory, statutory, tender and recruitment advertising competition. These agencies are Bernard Hodes Group, Day Advertising, Fuel Advertising, Recruit Ad and Tamm Communications, all of Toronto. Presentations are scheduled for July 5. A decision is expected in the second half of July.

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