M&C SAATCHI AWARDED INTERNATIONAL ALBERTO VO5 BUSINESS
By Adnews Staff
M&C Saatchi of London has been appointed the creative advertising agency for the Alberto-Culver Company's Alberto V05 brand. Previously advertising for the line was handled by Lowe Lintas & Partners in the United Kingdom and by local agencies in another 12 international markets. M&C will be responsible for all international markets outside of North America. The Alberto V05 hair care line includes: shampoos, conditioners, intensive treatments and styling products.
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