GRADUATE PROGRAM BEGINNING THIS FALL AT HEC
By Adnews Staff
A new initiative of the AAPQ Association of Quebec Advertising Agencies begins this fall at the Ecole des Hautes Etudes Commerciales in Montreal. The initiative is a marketing communications graduate's program designed for those who want to upgrade their knowledge, hold a Bachelor's degree in business administration or communications and have been working in the business for at least one year. Courses will be scheduled around peak work periods offering options such as weekend classes. In addition, Quebec advertising agencies that belong to the AAPQ have agreed to give employees time off to take the courses. Students will be able to complete the program, on an intensive basis, in two years. Forty students will be accepted for the Fall 2000 semester. The deadline for submitting applications is June 15. An information session at the HEC will be held May 25.