FUJI SHORTLISTS FOUR IN AGENCY REVIEW
By Adnews Staff
Fuji Photo Film Canada, based in Mississauga, Ontario, has shortlisted four Toronto agencies participating in an agency review for the company's creative and media accounts. Fuji Canada announced an agency review early last month when it parted ways with its former agency-of-record Toronto-based Doner Canada, which had handled Fuji's creative and media since 1995. Karen Tan, manager of marketing and communications, Fuji Photo Film Canada, said the company will be holding presentations this week. Pitching for the account is Ammirati Puris Lintas, TBWA Chiat/Day, Bensimon Byrne D'Arcy and Grey Canada. The marketing and communications budget is $3 million. Fuji expects to have the review concluded and a decision made by the end of June.