HIGH ROAD PICKS UP UNIQUE ACCOUNT
By Adnews Staff
High Road Communications of Toronto has expanded the client roster of the agency's telecommunications practice after being named agency-of-record for Unique Broadband Systems of Concord, Ontario. The agency was awarded the public relations account through a referral from an outside contact. The incumbent was Harper & Harper Public Relations Ltd. of Toronto. High Road will be responsible for all of UBS' public relation activities in both Canada and the U.S. The agency's first project will be an awareness campaign expected to launch shortly. Although High Road's appointment is for the North American market, the agency's mandate may be expanded to include Europe and Asia as well. UBS manufactures broadband wireless solutions.
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