KELLOGG CATCHING THEM ALL WITH A SPOON
By Adnews Staff
Kellogg Canada of Toronto is making it easier for Canadian Pokemon fans to "catch'em all" with its new Pokemon Whole Grain Oat Cereal With Marshmallow Bits. Over one million boxes of the cereal began rolling out to grocery, convenience and club stores across Canada last week. A promotion for the product follows in the footsteps of Kellogg's on-pack Pokemon promotion last fall which offered Pokemon game tip cards and the chance to win $1,000 worth of Pokemon merchandise. The new cereal packaging features Pokemon characters on the front, while the back panel includes a puzzle. Inside customers will find the answer to the puzzle as well as a cut out figure. A public relations campaign from Toronto-based Media Profile, consisting of information kits and product samples, is supporting the launch.