CAMPAIGN HOUSE PLANNING ACTIVE SUMMER
By Adnews Staff
Toronto-based Campaign House Worldwide is launching the first phase of a three-year communications campaign on behalf of Health Canada to promote its Summer Active program. Using the tagline "It's your move," the goal of the effort is to raise awareness of the benefits of physical activity. The national (excluding Quebec) Summer Active program runs from May 12 to June 6 and will be supported with print and radio public service announcements as well as collateral material. Also, a public relations event will take place in Ottawa on May 12, which has been dubbed National Sneaker Day by Health Canada. The Summer Active program promotes healthy and active living. It was developed in partnership with Health Canada, provincial governments and supporting national organizations.