JWT ACQUIRES GO DIRECT
By Adnews Staff
J. Walter Thompson Co. of Toronto has acquired the direct-response marketing agency Go Direct Marketing, according to a report in the National Post. The acquisition follows the JWT's acquisition of Toronto-based e-business marketing firm Interactive Marketing Concepts earlier this month, continuing the agency's move into digital and interactive communications. Go Direct has offices in Vancouver and Toronto. Its client roster includes BCT.Telus Communications, Kraft Canada and Scott Paper. The firm will continue to be headed by president Virginia Greene. Go Direct has a staff of 47.
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