BC DAIRY FOUNDATION PUMPS ACCOUNT INTO COSSETTE
By Adnews Staff
The BC Dairy Foundation is ending its 16-year relationship with agency-of-record MacLaren McCann West and is starting a new one with Cossette Communication-Marketing beginning July 15. Both agencies are based in Vancouver. The account move comes as a result of the Dairy Farmers of Canada awarding its account to the Montreal office of Cossette. "For 16 years we have enjoyed a good relationship with MacLaren McCann West," said BC Dairy Foundation general manager George Vernon, "And the decision to move is in no way due to any problems with their quality of work of level of service." Dairy Farmers of Canada is the organization responsible for the national marketing of butter and cheese. BC Dairy Foundation is the milk marketing and nutrition education arm of the BC dairy industry.