MEDBROADCAST.COM BREAKS NATIONAL CAMPAIGN
By Adnews Staff
Vancouver-based online health Web site medbroadcast.com is positioning itself as Canada's source for health information in a new brand building advertising campaign from Palmer Jarvis DDB. The campaign broke this week with print ads in Maclean's, Time and Chatelaine magazines. National print advertising in The Globe and Mail and local newspaper advertising in the Vancouver, Calgary, Toronto, Ottawa and Montreal markets breaks Monday. Outdoor ads such as vertical posters, billboards and transit shelter posters are scheduled to launch April 24 in Vancouver, Calgary, Toronto and Ottawa. According to Terry O'Donovan, vice president, communications, medbroadcast.com, the campaign is the first branding exercise in Canada for the site since its launch last summer. All advertising runs until the end of June at which point the site will launch a new television campaign in partnership with Global Television Network.