THURSBY WORKING ON ADVANCED SYSTEMS
By Adnews Staff
Thursby & Associates has been hired by Advanced Utility Systems Corporation of Toronto to handle the software company's marketing efforts. The Toronto-based advertising agency was shortlisted for the account with two additional unnamed agencies. Thursby & Associates will provide corporate design, marketing communications and advertising services to its newest client. The agency has also begun work on a new corporate identity for the company. Philip Playfair, vice president, sales and marketing, Advanced Utility Systems Corporation, said the company was growing and a more sensible approach was needed on how AUSC would reach its target market. Prior to the appointment of Thursby & Associates, the company worked with a number of agencies on a project basis.