CANADA.COM DECIDES TO RETHINK ADVERTISING
By Adnews Staff
Toronto-based Internet portal canada.com has signed Rethink Vancouver as agency-of-record. The agency was awarded the account without a formal review based on both its reputation and past work. Canada.com will work with its new agency for the next year on both national media and creative projects to generate awareness of the information and services available at canada.com. Canada.com previously worked with Grey Interactive and Grey Advertising for the past two years. All advertising projects from Rethink will be supported with ongoing public relations work from canada.com's PR agency-of-record Toronto-based BenchMark Porter Novelli.
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