GREY PROMOTING ENBRIDGE HOME SERVICES' SUMMER COMFORTS
By Adnews Staff
Toronto-based Grey Canada has launched the first two spots for client Enbridge Home Services since winning the account six weeks ago. The first two spots are airing this Spring throughout Ontario promoting Enbridge Home Services' line of barbecues and air conditioners. Two 30-second spots are targeting the middle- to high-end customer using the "Enbridge Guy", actor Mike Beaver, previously featured in the retailer's advertising. The new tagline is "Total Comfort* Beyond a Doubt." Grey is looking to create brand awareness for the client as well as have Enbridge Home Services take ownership of the home comfort market. Enbridge Home Services is the retail arm of Calgary-based Enbridge Inc. Grey Canada was awarded the Enbridge Home Services account following a review which included: Gee, Jeffery & Partners, Harrod & Mirlin/FCB, Garneau Wurstlin Philip Brand Engineering and Turbulence. The incumbent on the account was TBWA/Chiat Day.