EXTREME FITNESS STRETCHING TO TORONTO
By Adnews Staff
Extreme Fitness of Thornhill, Ontario will stretch to Toronto to open a location there this fall. Extreme Fitness currently operates fitness centres in both Thornhill and Pickering, Ontario. The opening of the third location, at the Madison Centre in the Greater Toronto Area, is being promoted with local print and television advertising, flyers, billboards and a direct mail campaign. Additional grand opening activities are also scheduled, including special events, prize giveaways, surprise guests and membership offers. Extreme Fitness targets both men and women 18 year-of-age and older. The clubs are offers a range of fitness services, equipment and amenities, including step classes, a fully-equipped gym, an Olympic style pool, a babysitting service and a restaurant. The Madison Centre location is being designed by Jerry Spring Architects. Advertising for Extreme Fitness is handled in-house. PR is handled by Hudes Communications International of Thornhill, Ontario.