ERITMO.COM LAUNCHES INTERNATIONAL AD CAMPAIGN
By Adnews Staff
Latin music Web site Eritmo.com (http://www.eritmo.com) is launching the first phase of a three-year, multi-million dollar international advertising campaign featuring singer Enrique Iglesias. The integrated campaign is running in the United States, Latin America and Europe and will include television, radio, print and online advertising. Iglesias appears in the campaign's television spots "Fans" and "Drums", running on MTV Latin America, Discovery Channel, ESPN, FOX, MGM, E! Entertainment and Warner. Local advertising in Latin America will include sponsorships and billboards as well as newspaper, magazine and television advertising. Additional advertising will be seen in select print and broadcast Spanish- and English-language media in the United States. Online, Eritmo.com will advertise on Internet portals targeting Spanish- and Portuguese-speaking audiences. Eritmo.com president and CEO Francisco de la Torre said the campaign will provide the exposure Eritmo.com needs to solidify its position as the preferred online marketing vehicle for the Latin music industry. Advertising for Miami-based Eritmo.com is created in-house. Media buying is handled by Mediacom.