NCR ASKING "DO YOU KNOW"
By Adnews Staff
A new global advertising campaign from NCR Corporation of Dayton, Ohio is asking the question "Do You Know?" The theme is centered around the idea of being prepared to serve customers at the level they demand. Advertising will include print, billboard, online and television. The campaign was created by J. Walter Thompson Technology Communications Group of San Jose, California and is running in Canada, the U.S., France, Germany, the U.K., Korea, Taiwan and Japan. Spotlighted in the campaign is NCR's Teradata Active Data Warehouse solution, which helps businesses keep track of customers in a "networked economy." The campaign is targeting senior business and IT management in the top 1000 global companies and dot-com companies. In Canada the NCR campaign is running in the Globe & Mail, National Post, Canadian Business, Computing Canada, Computer World and other business and IT publications. More promotional information is available at the NCR Web site <http://www.teradata.com>. NCR's global campaign is scheduled to run on a consistent basis through the end of the year.