COHN & WOLFE PICKS UP BRUSH FOR COLOR YOUR WORLD
By Adnews Staff
Toronto-based Cohn & Wolfe has been hired as public relations agency of record for the Color Your World chain of paint and decorating stores in Canada. The new assignment will fall into the departmental jurisdiction of the agency's consumer marketing practice, which will kick off its efforts with a comprehensive public relations campaign designed to "increase the profile and consumer awareness of Color Your World as the place that provides paint and decorating solutions," as the chain's retail director, Lyndsay Walter-Hiduk, put it. Walter-Hiduk also noted, "We chose Cohn & Wolfe because the agency demonstrated creativity, strategic thinking and experience in the home decor sector." The agency's activities on behalf of the decorators will include the promotion of color trend forecasts, product placements and media relations. Print, radio and Internet advertising, as well as other forms of promotion, will be handled by Cioffi & Partners. Color Your World, based in Concord, Ontario, is owned by ICI Canada Inc., which is a division of U.S.-based ICI. The chain has 221 locations across the country.