TDI CANADA PARTICIPATING IN LOVE 2000 CAMPAIGN
By Adnews Staff
Toronto-based TDI Canada Ltd., part of New York-based Transportation Displays Incorporated, is participating in TDI's annual social awareness campaign. The theme for this year is "Love 2000". In Canada, posters, featuring the tagline "Learn From Yesterday, Hope For Tomorrow", are running on TTC buses in the Toronto. TDI Canada, established in 1999, won the TTC Toronto Transit Commission advertising contract last year. The five year agreement was effective January 1, 2000. "Love 2000" is running on 4,000 buses in markets where TDI operates including the U.S., Canada, Great Britain and Ireland. TDI has donated all production costs and $5 million in advertising space for the three month campaign. PR for TDI Canada is handled by The Kenilworth House of Toronto.