NEW AD SHOP OFFERING FRESH APPROACH
By Adnews Staff
Three industry veterans have come together to offer clients a fresh approach to advertising. Declan Sinclair, former president of Toronto-based Fauveshaus Advertising and the creative team of Colin Priestley and Brent Pulford, who have worked with Grey Canada, J. Walter Thompson and Vickers & Benson, have launched Fresh Advertising. The Toronto-based agency, which includes Rogers New Media, ENN, Bid.com, and Yellow.ca among its clients, is positioning itself as a little bit different, Sinclair said. The agency is serving clients by offering traditional advertising techniques as well as new media services. Since opening its doors for business earlier this year, the agency has completed North American campaigns for Bid.com and ENN and projects for InvestorLine Discount Brokerage and Warner Lambert. Fresh Advertising has $10 million in billings.