LOTTO 6/49 LAUNCHES FRENCH LANGUAGE CAMPAIGN
By Adnews Staff
A new advertising campaign from Lotto-Quebec for its Lotto 6/49 brand has hit the airwaves in the Quebec market. Created by Palm Publicite Marketing of Montreal, the ads continue with the "Ca change pas le monde, sauf que...." ("It doesn't change things, but...." tagline while introducing a new emotional appeal. A series of 15, 30 and 45-second spots feature characters explaining what their dreams would be if they won the lottery. The French language campaign is scheduled to run throughout the year.
« Back Next »
Comments
blog comments powered by Disqus