OBIE MEDIA AND INTERNATIONAL OUTDOOR GROUP FORM ALLIANCE
By Adnews Staff
Vancouver-based out-of-home company Obie Media Ltd. has struck a strategic alliance with International Outdoor Group Inc. of Toronto. Effective immediately, IOG will provide exclusive sales representation for Obie Media in 32 markets in Ontario and Manitoba. This territory was previously represented by Urban Outdoor Trans Ad. The area west of Manitoba will continue to be represented by Obie Media itself, while Quebec will continue to be represented by Metro Media. Obie Media has no presence in the Maritime provinces at this time. Manager of corporate development at Obie Media, Jim Wilkins, said, "We're excited about our future relationship with the dedicated, experienced and talented group of professionals at IOG, who will focus on serving our national clients. They share our passion for innovation, our commitment to clients and vision for international growth."