BENCHMARK PORTER NOVELLI LANDS A QUAD
By Adnews Staff
BenchMark Porter Novelli, based in Toronto, has picked up four new accounts in the past months. The company has been named agency of record for Polaroid Canada, makers of instant cameras and other imaging equipment. The agency will work with Porter Novelli New York to provide strategic counsel and media relations as well as support for promotions, advertising and website development across North America. BenchMark Porter Novelli has also picked up some media relations and event planning work from Faceoff.com, a hockey-related news, information and e-commerce website formed by Hollinger International Inc. and Wayne Gretzky. On-line auction site Bid.com has hired the agency to see to its global public relations requirements in general. Finally, Maille, a condiments manufacturer based in France, has called on BenchMark to help launch a new line of fine mustards. As of press time further details were not available as to the circumstances of these account wins.