COMMUNIQUÉ LAUNCHES HUMMINGBIRD CAMPAIGN
By Adnews Staff
Toronto-based Communiqué Group has launched an international advertising campaign for its newest client Hummingbird Communications Ltd. of Toronto. The enterprise software company awarded Communiqué the advertising assignment for its EIP Enterprise Information Portal late January following a competition with an unconfirmed number of agencies. The print campaign, which launched earlier this month features the tagline "Where the Future of E-Business Takes Flight." The estimated US$5 million campaign is running in the North American, European, Australian and Pacific Rim markets. Hummingbird's EIP connects users to business information through a single user interface. PR for Hummingbird Communications is handled by Toronto-based BenchMark Porter Novelli.