MICROSOFT TAPS PUBLICIS CANADA
By Adnews Staff
Microsoft Canada of Mississauga, Ontario has announced the appointment of Publicis Canada as the company's new advertising agency-of-record. Publicis was awarded the account following a two-month review, in which Microsoft retained Toronto-based Mandrake Management Consultants to help it find a new agency. Publicis will be responsible for Microsoft Canada's branding, advertising, media, direct response and interactive marketing. Three-year-old incumbent, Toronto-based Communiqué Group, had been invited to pitch for the account but declined.
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