THE BAY & EMPORIO ARMANI GETTING TOGETHER WITH RICKY MARTIN
By Adnews Staff
The Bay and Emporio Armani Fragrances are sending 24 Bay customers to see Ricky Martin live in concert. The "Get Together with Ricky Martin" contest in addition to a special grand prize contest will give away 21 pairs of tickets, three per concert city. The two will also be sending three winners to see Martin in a U.S. concert. The grand prize includes three trips for two to a U.S. city, airfare, limousine, hotel accommodations and VIP seats. Customers can enter both contests by filling out a ballot available at the fragrance counters in Bay stores nationwide. Promotional support includes print ads in Tribute magazine and in-store POP materials. Montreal-based Cosmair Canada Inc., distributors of the fragrances in Canada, will also be promoting the contests through television and radio advertising from Montreal-based Publicis, print advertising in newspapers and through post card distribution, created in-house. The grand prize contest runs until March 19th. Tickets for the Canadian tour will be given away on individual dates throughout March. A special weekend promotion is also running in March where customers will receive a Ricky Martin CD or video with any Emporio Armani fragrance purchase of $60 or more.