COHN & WOLFE CALLING FASHION CARES
By Adnews Staff
Toronto-based Cohn & Wolfe is returning for a second year to provide public relations support for the 14th annual Fashion Cares MAC VIVA GLAM Floating World gala on April 29th. And in preparation for the upcoming event, the agency has created the Fashion Cares media hotline. Effective immediately, the hotline provides media with up-to-date event news and announcements, important dates and times and other points of interest. The gala event, taking place at the Metro Toronto Convention Centre, is a fundraising event with proceeds going to The AIDS Committee of Toronto. Cohn & Wolfe will be providing public relations support for the second year in a row after working with Fashion Cares for its 1999 event. Additional support for Fashion Cares includes a direct mail program, featuring ticket and entertainment information and posters and print advertising all created by Robert Young & Associates of Toronto.